Insights and Data
In an important development for the sports betting industry, CRM marketing solution provider Optimove has unveiled its latest insights into bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of these bettors engage in placing multiple bets per week. A substantial 76% of respondents place a bet at least once a month.
When it comes to the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%. Interestingly, the report shows that 57% of bets are placed on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
Euro 2024 is set to be a major event for the betting community, as an impressive 84% of bettors plan to wager on the tournament, even if their national team is not participating. Live betting during games is particularly popular, with 83% of bettors engaging in this form of wagering. The key factors influencing these bets include player performance, cited by 52% of respondents, as well as expert analysis and betting promotions, which impact 47% of bettors equally.
Marketing Challenges
Despite the enthusiasm for betting on major tournaments like Euro 2024, the report also highlights significant marketing challenges. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators, underscoring the need to tailor their communication strategies thoughtfully to avoid alienating their customer base.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. Understanding the betting behaviors and preferences of their audience is crucial for operators looking to maximize their engagement during significant events like Euro 2024. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players," the report states.
The detailed insights provided by Optimove should serve as a strategic tool for sportsbook operators. By leveraging this data, operators can enhance their communication strategies to better align with customer preferences and behaviors, potentially increasing both loyalty and lifetime value.
In summary, the insights from Optimove offer a roadmap for sportsbook operators to navigate the challenges and opportunities of the upcoming Euro 2024. By focusing on personalized and relevant communication, operators can effectively engage their audience and capitalize on the heightened betting activity that major tournaments bring.