UFC Returns to China
In a significant announcement, the Ultimate Fighting Championship (UFC) has confirmed its return to China with UFC Fight Night Shanghai, set for December 9. This highly anticipated event will take place at the newly renovated Shanghai Indoor Stadium, marking the fourth UFC event in mainland China and the second in Shanghai.
Rio Strong, a prominent sparkling wine brand, has been named as the presenting sponsor for the event. The partnership illustrates the growing interest from diverse industries in the rapidly expanding sphere of mixed martial arts (MMA).
The Road to UFC Season 2 Finale
The event will host the finals of the "Road to UFC" season 2, a knockout tournament that offers a platform for emerging Asian MMA talent. Four final bouts will be held on the preliminary card, with the winners earning coveted UFC contracts. The lineup is expected to prominently feature Chinese fighters, further promoting local talent on a global stage.
The headlining bout for the event is still under wraps, adding an element of suspense to the anticipation surrounding the fight night.
Building on Past Success
This upcoming event builds on the success of previous UFC events in China. Sum Huang, CEO of Endeavor China, commented on the impact of their partnership with UFC. "Endeavor China's partnership with UFC has been instrumental in the rapid growth of MMA in China, and we are proud to play a role in serving passionate combat sports fans across the country," said Huang.
Further reflecting on the journey, Huang added, "Building on our successful debut in Shanghai in 2017, we are excited to bring another sensational event to the city and highlight the promising new wave of UFC athletes representing our country inside the rejuvenated Shanghai Indoor Stadium."
A New Chapter in Chinese MMA
Kevin Chang, UFC's senior vice president and head of Asia, echoed Huang's sentiments. "Our first UFC Shanghai event back in 2017 was a historic evening that broke records, created lasting memories, and announced UFC's arrival in mainland China," he reminisced.
Expressing his enthusiasm for the upcoming event, Chang stated, "We can't wait to put on another incredible show for our passionate fans and showcase the next generation of UFC athletes from the country." He also emphasized the significance of hosting the event in Shanghai, where significant investments have been made to change the sport and write the next chapter of the growth of MMA in China.
In conclusion, UFC Fight Night Shanghai is poised to be an unforgettable event, not only for the fighters competing for UFC contracts but also for the fans, who will witness the continued rise of MMA in China.