The Los Angeles Kings Unveil New Logo Inspired by the 1990s Gretzky Era
The Los Angeles Kings have taken a trip down memory lane with their latest logo redesign, which draws inspiration from the 1990s Gretzky era. This updated emblem seeks to bridge the past and the present, tapping into a period that solidified Wayne Gretzky's influence on the team's branding.
Reviving the "Chevron" Design
One of the most notable elements of the new logo is the revival of the "Chevron" design, a hallmark of the Gretzky era. By integrating this design, the Kings aim to connect historic moments with future ambitions, offering a sense of continuity and respect for their legacy.
Prominent Features
The new logo prominently features "Los Angeles" at the top, reinforcing the team's connection to the city. Additionally, an updated version of the original 1967 crown is also included, symbolizing the franchise's rich history and evolution. This redesigned logo encapsulates the ethos of the earlier 90s jerseys while simultaneously modernizing them for today's audience.
The new design replaces the former logo that was unveiled in 2008. The Kings undertook a meticulous two-year redesign process, combining their rich heritage with a fresh vision for the future.
A Collaborative Effort
Luc Robitaille, President of the Kings, highlighted the extensive effort and collaboration involved in the logo's creation. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," Robitaille said. The process incorporated feedback from both past and current players, ensuring the redesign honors the past while resonating with today's audiences.
Robitaille further elaborated, "This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present and sets the stage for extensions and new iterations in the future."
Kelly Cheeseman, the Kings' Chief Operating Officer, echoed these sentiments. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," he remarked.
Availability and Launch
Fans won't have to wait long to get their hands on the new merchandise. The new logo will be available for purchase starting Friday, June 21. The launch event will take place at the Crypto.com Arena's Team LA Store, giving fans the first opportunity to purchase gear adorned with the new design.
Connecting the Past and Future
The fusion of classic and modern elements aims to resonate with fans, both old and new. By honoring the legacy of iconic players like Wayne Gretzky and incorporating elements from their storied past, the Kings are looking to create a sense of continuity that also embraces future possibilities.
The Kings’ redesign is not just about paying homage to their past, but also about setting the stage for future endeavors. As Luc Robitaille said, "It sets the stage for extensions and new iterations in the future."
In conclusion, the Los Angeles Kings' new logo is a thoughtful reimagining of their storied heritage, blending historic elements with contemporary design to create a symbol that resonates with the heart and ambitions of the organization. It reflects the pride the Kings organization feels, honoring their past while looking forward to new chapters in their history.