Every NFL season introduces a new array of budding talent and dynamic team decisions, and the 2023 season has been no different. Among the most anticipated storylines are the trajectories of Rachaad White from the Tampa Bay Buccaneers and Drake London, whose emerging performances have caught the eyes of fans and analysts alike.
Rachaad White's Rising Star
Rachaad White's rookie season with the Buccaneers laid the foundation for what promises to be a significant career. With 179 touches, White showcased his potential, even as his veteran teammate Leonard Fournette amassed 269 total opportunities in 2022. By 2023, the Buccaneers had moved on from Fournette and chose not to add significant depth at the running back position, signaling their confidence in White’s capabilities.
White did not disappoint, finishing the season with an impressive 336 touches, second only to Christian McCaffrey’s 339. This substantial workload indicates the Buccaneers' trust in White as a key component of their offensive strategy, setting the stage for continued growth and responsibility heading into future seasons.
Drake London's Influence
Meanwhile, Drake London has been making strides in his first two years with a commanding 25.9% target share, placing him at WR17 in overall rankings. Despite this high target share, his fantasy points per game positioned him at WR47, hinting at untapped potential amid fluctuating team dynamics. With veteran quarterback Kirk Cousins set to throw him the ball in 2024, London’s stock is poised for a significant rise.
The shift to Cousins, known for his precision and experience, could be the catalyst London needs to transform target shares into consistent, high-scoring performances on the field.
The Evolution of Kyle Pitts
Kyle Pitts’ journey in the NFL has been notable, especially when he crossed the 1,000-yard receiving mark as a rookie. His trajectory, however, faced a hurdle with the necessity of MCL and PCL repairs in late 2022. The 2022 season saw Pitts receiving only 58 targets, which increased to 90 in 2023, illustrating his recovery and growing reintegration into the offensive scheme.
His talent remains undisputed, and if healthy, Pitts could again emerge as a formidable weapon for his team, potentially surpassing his rookie achievements.
Offseason Moves and Impacts
The offseason saw notable moves that could reshape team dynamics. For instance, the Raiders signing Alexander Mattison to strengthen their backfield. Meanwhile, the Lions showed their ambition by drafting Jameson Williams 12th overall after trading up, demonstrating their commitment to securing top-tier talent.
Williams’ start in the NFL has been marred by missed time due to injury and suspension. Nevertheless, when active, he has proven his worth, ranking WR5 in fantasy points per touch since entering the league in 2022. This statistic underlines the potential that Detroit sees in him, aligning with Jeff Risdon's insight: “I know they're excited about what they've got in him, and that's why they're not pursuing any other wide receivers and you will not see other wide receivers brought in. Agents have asked... Detroit is not interested in bringing in any receivers at this point.”
Joe Mixon's New Chapter
In a significant acquisition, the Texans brought in Joe Mixon, who had the fourth-most touches in the NFL last season with 309. Mixon's departure leaves a void in Cincinnati that Zack Moss and Chase Brown are expected to fill. Moss demonstrated his capability with multiple games exceeding 20 fantasy points when given the lead role in 2023, while Brown had a quieter season with just 58 touches.
Both players will have opportunities to step up and make their mark, offering Cincinnati a chance to reshape their backfield strategy following Mixon’s exit.
As the 2023 NFL season progresses, the performances and developments of these players will be pivotal. Whether it's a rookie establishing his presence or a seasoned player taking on a new role, the ever-evolving landscape of the NFL promises excitement and intrigue for fans and teams alike.