Dallas Cowboys Free Agency Strategy for 2024 Season

In the latest chapter of the Dallas Cowboys' strategic maneuvers during this year's free agency, the franchise opted for a cautious approach while their rivals made more significant splashes. Amid this landscape, the Cowboys focused on calculated, measured additions, staying true to their methodical game plan.

Strategic Additions

The most notable acquisition for the Cowboys was the signing of veteran linebacker Eric Kendricks. At 32, Kendricks joins the team on a one-year deal valued at $3 million with potential incentives that could push the total to $3.5 million. This move addresses the void left by linebacker Leighton Vander Esch, who announced his retirement. Kendricks' experience is expected to provide stability and leadership to the Cowboys' defensive unit, a crucial aspect as they aim to enhance their defensive consistency.

Addressing their backfield needs, Dallas re-signed Rico Dowdle on a one-year contract worth $1.255 million. Additionally, Ezekiel Elliott made his return to the Cowboys, signing a one-year contract valued at $2 million, with incentives that could elevate the total to $3 million. Elliott's return materialized after the 2024 NFL Draft, reinforcing the Cowboys' strategy of relying on familiar faces to bolster their roster.

A Missed Opportunity

While Dallas made calculated moves, one name notably absent from their roster is Derrick Henry. The star running back signed a two-year, $16 million contract with the Baltimore Ravens at the onset of free agency in March. Henry's contract includes $9 million fully guaranteed, with the potential to reach $20 million through various incentives. Despite Dallas fans' hopes, Henry's destination was ultimately shaped by factors beyond the Cowboys' control.

Henry himself commented on the situation during an appearance on the "Pivot" podcast, expressing his admiration for the Ravens while also hinting at his interest in joining the Cowboys. "I was like, man, if I'm not in Tennessee or I don't get to go to Dallas, I'd love to be a Raven," Henry shared.

However, the Cowboys' approach remained financially conservative. "They never reached out, you know what I'm saying? ... They weren't really interested. It is what it is," Henry added, reflecting the reality of business decisions in professional sports.

Cowboys owner Jerry Jones provided insight into the franchise's stance, stating, "I like our personnel. We couldn't afford Derrick Henry." This mirrors Jones' repeated assertion of the financial constraints that guided their strategy during free agency: "We couldn't afford Derrick Henry."

Financial Implications and Future Plans

Financially, the Cowboys face a $6.04 million cap charge in 2024 due to the post-June 1 release designation of Elliott, adding another layer of complexity to their salary cap management. Despite these challenges, Jones remains optimistic about the upcoming season, proclaiming that Dallas would be "all in" for 2024, signaling the team's commitment to making a deep playoff run.

Running Game Challenges

One area demanding immediate attention is the Cowboys' running game, where they currently rank 30th in the NFL with an average of just 73.7 yards per game. Their running backs have accumulated only 170 yards and one touchdown on 49 attempts, averaging a mere 3.5 yards per carry. Additionally, Dallas stands at minus 74 rushing yards over expectation, ranking only above the Chicago Bears and Miami Dolphins. This underscores the importance of improving their ground attack if they are to remain competitive.

Henry's Impact

Meanwhile, Derrick Henry has made a significant impact with his new team. He has accumulated 281 rushing yards, ranking fifth in the NFL, and is tied at the top for rushing touchdowns with four to his name. His average of 5.0 yards per carry and 65 rushing yards over expectation highlights his status as one of the league's elite backs. Henry's performance thus far reaffirms the value he brings to any team, making his availability an opportunity missed for the Cowboys.

In a separate move, the Philadelphia Eagles made a landmark decision in March by signing Landon Dickerson, making him the NFL’s highest-paid offensive guard. This strategic decision by a division rival further emphasizes the varying approaches teams take during the high-stakes period of free agency.

As the season progresses, the Cowboys' conservative strategy will be continually scrutinized. Balancing financial prudence with on-field performance will be key as they strive to meet their lofty aspirations for the 2024 season.