Sources from NBA teams have expressed difficulty in securing workouts with Bronny James. However, Bronny has worked out individually for the Phoenix Suns and the Los Angeles Lakers. According to his agent, Rich Paul, this selective approach is by design.
Agent's Strategy and Defense
Rich Paul, a well-known figure in the NBA representing high-profile clients, has defended his strategy, stating that Bronny James has not received different treatment from other players he represents. His aim is to find a team that values Bronny and push him in that direction. This strategic approach is not unprecedented. Talen Horton-Tucker, Brandon Boston Jr., and Chris Livingston all landed guaranteed deals with very few workouts. Similar tactics were applied with MarJon Beauchamp and Darius Garland, proving the efficacy of Paul's methods.
It's worth noting that withholding medical information from teams, a tactic sometimes used in the past, is now prohibited by the NBA's collective bargaining agreement. Despite this change, Paul's strategy remains focused on ensuring meaningful engagement from teams genuinely interested in Bronny.
Context and Developmental Needs
NBA teams are naturally interested in seeing Bronny in different contexts outside of his collegiate play at USC. Rich Paul emphasizes the importance of understanding Bronny's context and developmental needs. According to Paul, this strategic approach is designed to ensure real, substantive deals for Bronny rather than superficial engagements.
LeBron's Influence and Future Plans
LeBron James, one of the greatest players of all time, had previously expressed interest in playing alongside his son in the NBA. However, Rich Paul has revealed that LeBron hasn't given much thought lately to the idea of teaming up with Bronny. Having just completed his 21st season, LeBron could potentially become a free agent, leaving his future plans open-ended.
For his part, Bronny is primarily focused on getting to the league rather than the prospect of playing alongside his father. Paul emphasized that LeBron is not fixated on this idea, stating, "If he does, he does. But if he doesn't, he doesn't."
Potential Destinations for Bronny
As it stands, Bronny is likely done with workouts unless something unexpected occurs. Speculations linking LeBron's re-signing with the Lakers to Bronny being drafted by the same team have been dispelled. Paul made it clear that no pre-arranged deal guarantees that LeBron will re-sign with the Lakers if they draft Bronny. "If that was the case, I would force them to take him at 17. We don't need leverage," Paul explained.
Furthermore, Paul categorically denied the notion that LeBron would go to Phoenix for a minimum deal. Among other interested teams, the Minnesota Timberwolves, Dallas Mavericks, and Toronto Raptors have shown curiosity about drafting Bronny.
The Mavericks' executive Nico Harrison reportedly has a good relationship with Bronny, which could play a role in their interest. On the other hand, the Raptors might even consider taking Bronny without a workout if they hold the 31st pick. Masai Ujiri, president of the Raptors, is known to be a fan of Bronny's potential.
Strategic Complexity and Future Watch
This strategic planning undoubtedly adds layers of complexity to Bronny's draft experience, as noted by NBA draft analyst Jonathan Givony. The basketball world is watching closely to see where Bronny will land, considering the well-thought-out maneuvers by his agent.
Rich Paul remains confident, summing up his approach: "This is nothing new. The goal is to find a team that values your guy and try to push him to get there." He emphasizes the critical importance of understanding the context and says, "Bronny is the same as my previous clients. I got the word out early to teams that if you plan on bringing Bronny in, here's what you need to know: If you won't give him a real deal, there's nothing to talk about."
The coming months will be crucial as the draft approaches. Teams will have to navigate this well-orchestrated strategy to secure Bronny James, adding another layer of intrigue to this year's NBA Draft.